I wonder what section she was in.

According to UK tabloid the Sun, a 33-year-old Welsh housewife ended up in hospital after wearing Ann Summers vibrating Passion Pants to her local Asda supermarket in Swansea.

Unfortunately, she became "so aroused...that she fainted" then "fell against shelves and banged her head". This prompted the attendance of the paramedics who "found the black leatherette panties still buzzing"...they then whisked the senseless shopper to hospital where she made a complete recovery....

...We assume...that she will be shopping at her local Tesco...until everyone in the Asda who witnessed her ordeal is dead or has succumbed to total amnesia...

Yep, I think I'd find a new market, too. Possibly a new city.

Thanks to Dave Barry's Blog for the lead.