Innovation in NPR Fundraising:

They tried sending out renewal notices. Apparently Milwaukee's WUWM got radical, and it worked:

WUWM’s fall donations were 73 percent higher without a pledge drive than in last year’s same period — with a nine-day on-air drive. The station also increased renewals by 296 percent and saw a slight upward bump in underwriting income.

In addition, its new member-targeted spring drive, completed last week, brought in enough first-time donors — 13 percent more than the previous year’s drive—to raise hopes that the station can nix the fall drive this year as well.

Well, good for them.

Thanks again to ArtsJournal: Daily Arts News