Friday, April 12, 2013

Rolling Stone on Gun Control

Thanks to PJ Media's story by Patrick Richardson, I came across this remarkable piece of propaganda in Rolling Stone. I find it remarkable because every shred of data cited by author Tim Dickenson refutes his conclusions that the gun industry is collapsing.

Gun sales are at an all time high? The industry is collapsing. Manufacturers are so backlogged that they have stopped taking new orders? The industry is collapsing. Handgun sales up 70% since 2008? The industry is collapsing. "Powerful pistols...have replaced traditional hunting guns as the industry's cash cow"? The industry is collapsing. "Gaudy profit margins have become the norm"? The industry is collapsing. "The FBI background checks that the industry looks to as a proxy for gun sales have been rising year over year for more than 30 months." The industry is collapsing.

"The seduction of youth goes far beyond hunting. Online ammo superstore MidwayUSA is particularly aggressive in promoting youth shooting, sponsoring events like National Take Your Daughter to the Range Day, for "girls six and up." A photo posted on the event's website under the heading "Shoot Like a Girl" shows a dad helping his daughter, perhaps eight years old, aim an AR-15 with a collapsible stock and a monster clip (sic)." So, successfully reaching out to the next generation of customers. I guess the industry is collapsing.

"To target urban and suburban women, gunmakers have adopted a two-pronged marketing strategy. One: Feminizing the weapons by dressing them up in hot pink. Two: Marketing powerful guns to women as the only surefire protection against sexual and violent predators." Changing their product lines to successfully appeal to a new market niche, and point out the obvious? The industry is collapsing.

"Firing ranges now offer zombie-themed hunts. "Shooters must battle their way through a Zombie Assault Course to save us all from these undead people eaters," advertises one." So, adapting competitions to successfully appeal to a new generation of shooters? The industry is collapsing.

Citizens sharing the Founders' concern about tyrannical government? Americans are stocking up on guns like its 1775? The industry is collapsing.

Rolling Stone published a remarkable article.

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